Your logo is the first point of contact with the outside world for you or your company. People are more likely to be receptive to anything your brand has to say if they engage with it. Great logo design necessitates a dynamic blend of design expertise, artistic philosophy, and deft execution.
Any competent designer can create a functional logo, but mastering all aspects of the craft takes time. Of course, logo design is only a small part of branding, but in most cases, the logo or brand mark is the focal point. And we all know that the public will scrutinize this aspect of a new identity the most.
When you think of someone who has had a significant impact on your life, you almost certainly have a visual picture of what he or she looks like. So it is with the brands from which we frequently purchase. We can easily visualize the logo by recalling our previous interactions with the product, company, or service.
Where once there were only a few companies operating in a specific market or niche, there may now be hundreds, if not thousands, all competing for our attention and asking us to look at them first. As a result, brands are increasingly required to visually distinguish themselves in order to avoid being confused with competitors. Brand identity design – a collection of elements that work together to create a distinct image in our minds – achieves this differentiation. Uniforms, vehicle graphics, business cards, product packaging, photographic style, coffee mugs, billboard advertising, and a slew of other items, right down to the font choice on the website, can all be part of a company’s identity.